What is a website?
A Website is a collection of web pages which includes Multi-media content which is identified by a domain name and it may be published on at least one main server. A website can be accessed by a Public Internet Protocol (IP) network like the Internet or via Private Local Area Network (LAN). A Uniform Resource Locator is allotted to each website in order to track or identify a website.
There are many types of websites such as a personal website, a commercial website for an organization or a company, an official government website or a non-profit organization website. The main purpose of creating a website is to reach maximum number of people or viewers around the world and have a presence in the digital space.
What are Webpages?
WebPages which is known as the building blocks of websites is created with formatting instructions of Hypertext Markup Language (HTML, XHTML). All the WebPages are accessed and transported via Hypertext Transfer Protocol (HTTP).
Characteristics of an Effective Website
The most effective website is based on certain factors. Some of them are listed below
- Appearance : –
A Website must be visually appealing, polished and professional to the users. A good quality website reflects the company’s image, their products and services. Such websites will generate a positive impression among the potential customers and the visitors keep on visiting the website. The main objective of the company is to keep the target audience without deviating from your website. They have to keep and attract user’s attention. The website must contain appropriate color scheme.
The written content in a website should be easily scanned and it has to be in a readable content format. Most easily read combination is by inserting black text on a white background.
Meaningful and appealing graphics should catch the attention of the users. Don’t over use the images and it should not be overloaded with more than three or four images in one page.
- Website Content : –
The targeted audience will be always searching for information. So, it should be very informative and relevant. All the topics must be clearly labeled and the text matter should be splitted into small paragraphs.
Following are the solid marketing metrics which helps you to overhaul an existing marketing strategy.
- Channel Specific Rate : –
The Channel Specific Rate is extremely useful for a full scale digital marketing campaign since the total visits provides an indication of which channels are outperforming the others.
- Bounce Rate : –
The Bounce Rate shows the percentage of visitors to a particular website who navigate away from your website. The bounce rate should be as low as possible since more time an individual spend on your site, they are more likely to convert and perform meaningful action.
- Lead to Close Ratio : –
Lead to Close Ratio measures your sales success. If the close rate is low, any drop in revenue or overspending could be a symptom of inefficient final sales strategies.
How to generate traffic to your website from important sources?
- Advertising the website : –
Social Media Advertising and Display Advertising are some of the best methods to drive traffic to your website. Attracting maximum number of visitors helps you to create brand image and getting the website in front of the viewers. More traffic to your website will boost your sales.
- Speed or Fast Load Times : –
One has to make sure that the website loads within four to six seconds. As a result, the search engine ranking also improves. Pingdom is a free tool which can be downloaded online to test the speed of the website and you can improve your speed.
- Make use of Social Media Channels : –
Social Media Channels is another way to increase traffic to your website. For example, Twitter is an ideal method for short and snappy links which tempts the users to access the website. Another method is Google+ which pops up in personalized search results and extremely effective in B2B niches.
- Optimizing on page SEO : –
Always optimize your content for search engines. Optimizing the on page SEO enhances the traffic to your website. Try to include large number of written content in HTML style format apart from using Flash, Java Script and Image only objects.
- LinkedIn : –
LinkedIn is the current world’s largest social network which is used today to enhance traffic to your website. It will also increase your profile within the industry. One has to post the website content to LinkedIn on a daily basis.
- Mobile Compatibility : –
Today most of the people resort to smart phones, tablets and other devices to browse the internet, so one has to make sure if the website is mobile friendly. The site must be either created in a responsive layout or you can create a dedicated mobile site.
Converting the Traffic into Customer Action and Sales
- Creating Quality Content : –
Always aim to create quality content for your website in order to hook the viewers. The Google may reward you with plenty of organic traffic and hire domain specific experts if you have ranked among the High quality pages.
- Choose content that attracts the customers : –
You can improve your sales funnel by attracting customers via content marketing. Selecting trending topics relating to your industry can bring back your targeted customers. Executing Keyword research with relevant search items can bring traffic to the business domain. You must request for Customer feedback and testimonials via online surveys from B2B and B2C clients.